Montblanc Flagship Store Peking

As one of the most dynamic markets worldwide, China offers the perfect backdrop for attention-grabbing ideas of a special nature. The premium brand, Montblanc, for example, has moved into the up-and-coming Beijing business district of Sanlitun with 1,500 square metres of sales area, a restaurant, VIP rooms and a gallery.

The challenge for the agency was to develop a holistic design for the interiors and façade that equally allows for changing scenarios and a variable arrangement of display cabinets and other pieces of furniture. In addition to a functional interior architecture with prestigious presentation surfaces and sales areas for presenting the valuable goods, interactive stages were also created where the company and its products were transformed into an impressive visitor experience. The dynamic façade design displays the world-famous Montblanc logo with a playful sense of drama.